A four-world recurring engagement platform built for Chevrolet of Culver City — turning the dealership into one of the most relevant automotive and cultural destinations in Los Angeles, from 2026 through LA28.
Book the 30-minute walkthrough → Explore the worldsOrganic foot traffic is falling. Younger buyers are skeptical. The traditional dealership has lost cultural relevance. Generic automotive content no longer earns attention.
Chevrolet of Culver City already shows the right signals: personality-driven social, internal creators, recognizable cast, TikTok-native instincts. The opportunity isn't more creativity. It's transforming that attention into positioning, community, and recurring physical traffic — at a scale most dealerships can't match.
Not isolated events. Recurring engagement loops designed to reinforce each other, year after year, from World Cup 2026 through Super Bowl LXI and LA28.
Cadillac F1, NASCAR heritage, sim culture, race nights — built around the rise of motorsport in the US.
Premium simulators built around Cadillac's 2026 Formula 1 entry. Weekly qualifying, monthly fastest-lap leaderboards, head-to-head challenges between customers, creators and staff. Tied to live F1 race weekends.
Stock-car experiences honoring Chevrolet's NASCAR heritage. Oval racing, short sprint formats, elimination tournaments, employee-vs-customer challenges. More accessible and mass-market than F1.
Themed monthly nights: Miami GP, Las Vegas GP, Daytona 500, NASCAR Finals, F1 Watch Parties. Simulators + DJs + food vendors + creator hosts + branded content stations + live rankings on-screen.
A permanent ranking system: fastest lap, monthly champion, creator rankings, employee championship, neighborhood vs neighborhood. Integrated with on-site screens, social media, automated Reels, and tiered rewards.
LA hosts 8 World Cup matches in 2026. Culver City sits at the cultural heart of the fan zone.
An interactive soccer arena using miniature RC Chevrolet vehicles as players. Match-ups: Silverado vs Colorado, USA vs Mexico, EV vs Gas, employee tournaments, creator cups.
Tournament-style format with bracket structure, neighborhood teams, local creators as captains, live finals at the dealership. Includes commentators, LED scoreboards, branded broadcast overlays.
A Chevrolet vehicle outfitted as a roaming activation studio. Routes through Culver City, Venice, Santa Monica, SoFi surroundings, creator hotspots, local events. Interior cameras, automated Reels, fan chants, reaction content, QR lead capture.
Cross-neighborhood competitions: Culver City vs Venice vs Inglewood vs Santa Monica vs East LA vs Huntington Park. Live leaderboards, social rankings, creator coverage, local finals at the dealership.
Major-match watch parties at the dealership: Mexico, USA, Argentina, knockout rounds, the final. Simulators, fan activations, contests, creator collaborations, live content production during matches.
LA is the #1 EV market in the country. Most dealerships still talk EVs at a desk — we let people feel them.
An RC track where the win condition isn't speed — it's efficiency, regeneration, and energy management. Demonstrates regenerative braking, battery behavior, and EV driving feel without lecture.
An interactive zone showing the full EV charging ecosystem — V2L, charging times, energy flows, real-time dashboards. Touch displays, mini challenges, real product demos.
Comparative experiences: torque response, instant acceleration feel, energy efficiency games, "guess the range" tests, silent-driving demos. Honest side-by-side, not marketing.
An experimental space: AI, connected cars, smart mobility, telemetry, mobility interfaces. Rotating installations, interactive screens, creator residencies, partner activations.
Recurring formats designed to bring locals back monthly — turning the dealership into a neighborhood institution.
Programs focused on driving confidence, educational simulators, mobility confidence, safety, beginner-friendly experiences, women in motorsport. Built in collaboration with nonprofits and local women's organizations.
Quarterly invitations to TikTok creators, car creators, sports creators, lifestyle influencers, local media personalities. Simulators, challenges, branded content stations, friendly competitions.
Monthly family Sundays: simulators, RC soccer, EV games, kids' zones, mini-competitions, food vendors. No pressure, no sales push — just an experience that brings families back.
Recurring events alongside shelters and rescue nonprofits — building on the existing LaBelle Foundation partnership. Branded family content, community engagement, creator participation. POV-format Reels and instant content.
Lifestyle evenings: cars & coffee, creator meetups, sports watch parties, DJs, community gatherings, local food vendors. The dealership as a third place — not a transaction.
Activations with nonprofits, schools, sports organizations, local businesses, creator collectives. The dealership becomes a hub for what's happening locally.
From 25-minute average visits to 90+ minute family-driven sessions.
Recurring formats give locals 3-5 reasons per month to return.
Every activation feeds your CRM with qualified, opted-in leads.
Gen Z and younger Millennials build relationship before purchase intent.
Each event produces 20-40 content pieces — months of social feed.
Local creators become amplifiers, not paid endorsers.
From "the dealer on Slauson" to a name people recognize across LA.
Experiential EV exposure converts more Tesla-curious shoppers.
Real engagement reshapes reputation — and review patterns follow.
No other Chevy dealer in LA is positioned this way yet.
Each year of the platform compounds the previous one.
The single hardest thing for any dealership to manufacture — built in.
Six selected formats from the Dietrich Group platform in Argentina — a multi-brand automotive retailer running a similar 4-world engagement system. The blueprint is real. The execution is proven.
Few dealerships sit at this intersection — Silicon Beach, SoFi Stadium, the World Cup, Cadillac entering F1, EV adoption, creator economy, Super Bowl LXI, LA28. The platform is designed to ride every wave.
The build is phased so you test the format before scaling it. Each phase compounds content, community, and return visits.
Most dealerships would need to invent these assets from scratch. You already have them. The platform organizes and amplifies what's already there.
Minutes from SoFi Stadium. Inside the Silicon Beach corridor. Adjacent to Sony, Apple Studios, and Amazon. Surrounded by creators, tech, and streaming. In one of the most active Latino and sports markets in the US.
POV humor. Internal creators. A recognizable cast. TikTok-native instincts. Real Latino cultural moments. Real community formats like the LaBelle Foundation pet event. Most dealerships in the country don't have any of this.
The Cadillac F1 entry in 2026 is a once-a-decade halo moment. You're one of the few dealers who can authentically activate both Chevrolet's NASCAR heritage and Cadillac's F1 future.
Right now, no other LA Chevy dealer is building anything close to this. The first to commit owns the positioning for the rest of the decade. By 2028, this won't be a differentiator — it'll be table stakes.
30 minutes to walk you through the system on paper, the Chevrolet of Culver City social audit, and a Phase 1 budget range. Tuesday or Thursday next week.
Book the 30-minute walkthrough →